Privacy policy

Last updated: 12 May, 2026

This Privacy Policy explains how Bid Matrix Pte. Ltd. (“BidMatrix”, “we”, “our”, or “us”) collects, uses, stores, and protects personal data when you visit our website, submit a request form, communicate with us, or interact with our website-related marketing activities.
Our website is an informational and promotional website used to present BidMatrix services and collect business inquiries. The website itself is not the BidMatrix advertising platform and does not directly collect mobile app user data, mobile advertising identifiers, app install data, or in-app event data from end users.
Where BidMatrix provides B2B advertising, marketing technology, campaign measurement, analytics, attribution, or related services to clients and partners, any processing of campaign, attribution, technical, or performance data is handled separately from this website and is governed by applicable commercial agreements, data processing terms, client or partner instructions, and applicable privacy laws.
1. Who We Are
Bid Matrix Pte. Ltd. is an international mobile advertising technology company.
Company: Bid Matrix Pte. Ltd.
Address: 60 Paya Lebar Road, #11-53, Paya Lebar Square, Singapore 409051
Email: bd@bid-matrix.com
If you have any questions about this Privacy Policy or how we process personal data, please contact us at the email address above.
2. Scope of This Privacy Policy
This Privacy Policy applies to personal data that we collect and process through:

• our website, including contact forms and request forms;

• business inquiries submitted through the website;

• email and other business communications with potential clients, partners, vendors, and other business contacts;

• website analytics, cookies, and similar technologies;

• marketing activities related to our website, business inquiries, and B2B communication.

This Privacy Policy does not describe the privacy practices of our clients, advertisers, publishers, attribution platforms, analytics providers, or other third-party platforms. If you interact with a third-party website, platform, application, or service, their own privacy notices and terms will apply.
3. Personal Data We Collect
We collect limited personal data depending on how you interact with us.
3.1 Information You Provide Directly
When you submit a request form, contact us, request information, or communicate with our team, we may collect:

• your name;

• business email address;

• company name;

• job title or role, if provided;

• phone number or messaging contact, if provided;

• country or region, if provided;

• the content of your message or inquiry;

• information related to your business inquiry, potential collaboration, or requested services.

3.2 Website and Technical Data
When you visit our website, we may collect limited technical and usage data, including:

• IP address;

• browser type and version;

• device type;

• operating system;

• pages visited;

• date and time of visit;

• referral source;

• approximate location derived from technical data;

• cookie identifiers and similar online identifiers;

• information about how visitors interact with our website.

We use this information to understand website performance, improve website content, measure marketing activity, and protect the website from misuse or security issues.
3.3 Analytics and Advertising Data
We may use tools such as Google Analytics 4 and Google Ads to measure website traffic, understand how visitors interact with our website, and evaluate the performance of our marketing campaigns.
These tools may process information such as pages visited, device and browser information, referral source, approximate location, cookie identifiers, and, where enabled, advertising click or conversion data related to website visits or form submissions.
4. Data We Do Not Collect Through the Website
Our website does not directly collect mobile app user data, mobile advertising identifiers, app install data, in-app event data, or end-user attribution data from mobile applications.
Any campaign, attribution, technical, or performance data processed in connection with BidMatrix B2B services or integrations is handled separately under applicable agreements, data processing terms, and client or partner instructions.
5. Sources of Personal Data
We may receive personal data from:

• you directly, when you submit a website form or contact us;

• your company or organization, if they include you in business communications with us;

• website analytics and advertising tools used on our website;

• business communication tools, CRM systems, or similar service providers used to manage inquiries;

• publicly available business sources, only where relevant for legitimate B2B communication and outreach.

6. How We Use Personal Data
We use personal data for the following purposes:

• to respond to your inquiries and requests;

• to contact you about your inquiry, potential collaboration, services, or relevant business opportunities;

• to provide information about BidMatrix services;

• to manage business development and account management communications;

• to analyze website performance and visitor behavior;

• to measure the performance of marketing campaigns, including Google Ads campaigns;

• to improve our website, content, and marketing activities;

• to maintain the security and integrity of our website and systems;

• to prevent spam, misuse, fraud, or unauthorized access;

• to comply with legal, regulatory, contractual, or internal compliance requirements;

• to protect our rights, interests, and business operations.

7. Legal Basis for Processing

Depending on the applicable law and the context of processing, we may rely on one or more legal bases for processing personal data. When we respond to website forms and business inquiries, we may process personal data based on your consent, our legitimate interests, or steps taken before entering into a contract. When we manage business development, account management, and other B2B communications, we may rely on our legitimate interests or contract-related processing. When we send relevant business or marketing communications, we rely on consent where required by law, or on legitimate interests where permitted by law. When we analyze website performance, measure website usage, or use Google Analytics, Google Ads, conversion tracking, or similar tools, we rely on consent where required by law, or on legitimate interests where permitted by law. When we maintain website security, prevent spam, misuse, fraud, or unauthorized access, we rely on our legitimate interests or legal obligations. When we process personal data to comply with legal, regulatory, contractual, or internal compliance requirements, we rely on legal obligations or legitimate interests, depending on the context.

Where we rely on legitimate interests, we do so to operate, promote, protect, and improve our business in a way that we believe is reasonable and does not override your privacy rights.

Where consent is required by applicable law, you may withdraw your consent at any time.
8. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, understand website usage, measure marketing performance, and improve visitor experience.
Cookies may be used for:

• website functionality;

• traffic and performance analytics;

• measuring Google Ads performance;

• understanding which content or campaigns generate business inquiries;

• preventing misuse or improving website security.

We may use Google Analytics 4, Google Ads, and similar tools to collect aggregated and technical information about website usage and marketing performance.
You can control or disable cookies through your browser settings. Depending on your location and applicable laws, you may also be able to manage cookie preferences through a cookie banner or consent management tool on our website.
Please note that disabling some cookies may affect website functionality or limit our ability to understand website performance.
9. Sharing Personal Data
We do not sell personal data.
We may share limited personal data with trusted third parties where necessary for the purposes described in this Privacy Policy, including:

• website hosting and technical infrastructure providers;

• analytics providers, including Google Analytics;

• advertising platforms, including Google Ads;

• CRM, email, and business communication tools;

• IT, security, and operational service providers;

• professional advisors, such as legal, accounting, or compliance advisors;

• authorities, regulators, or other parties where required by law or necessary to protect our rights.

These third parties may process personal data only for the purposes described in this Privacy Policy, in accordance with applicable laws, and, where required, under contractual obligations designed to protect personal data.
10. B2B Services and Integrations
BidMatrix provides B2B advertising and marketing technology services to clients and partners. Our public website does not directly collect mobile app user data.
In the course of providing our services, we may work with clients, publishers, advertisers, attribution platforms, analytics providers, advertising networks, and integration partners. Where applicable, such processing may involve campaign, attribution, technical, aggregated, or performance data necessary for service delivery, campaign measurement, reporting, optimization, traffic quality analysis, fraud prevention, and business operations.
Such processing is governed by applicable commercial agreements, data processing terms, client or partner instructions, and relevant privacy laws. Where BidMatrix is contractually engaged as a service provider or processor, we process relevant data according to the applicable agreement and the instructions of the relevant client or partner.
11. International Transfers
BidMatrix operates internationally and may use service providers or business tools located in different countries.
As a result, personal data may be transferred to, stored in, or processed in countries outside your country of residence, including Singapore, the United States, the European Economic Area, the United Kingdom, and other jurisdictions where our service providers, partners, or business operations are located.
Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections, data processing agreements, Standard Contractual Clauses, or other lawful transfer mechanisms.
12. Data Retention
We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
In general:

• website inquiries and business contact data may be retained for as long as necessary to respond to the inquiry, manage the business relationship, or maintain business records;

• marketing communication data may be retained until you unsubscribe, object, or request deletion, unless we need to keep limited records to respect your preferences or comply with legal obligations;

• website analytics and cookie-related data are retained according to the settings of the relevant analytics or advertising tools;

• legal, security, and compliance records may be retained as necessary to comply with applicable laws, resolve disputes, enforce agreements, or protect our rights.

When personal data is no longer needed, we will delete, anonymize, or securely retain it only as required by law or legitimate business needs.
13. Security
We use reasonable technical, organizational, and administrative measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.
Access to personal data is limited to authorized team members and service providers who need access for the purposes described in this Privacy Policy.
However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the personal data we process.
14. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal data, including the right to:

• request access to your personal data;

• request correction of inaccurate or incomplete data;

• request deletion of your personal data;

• object to certain processing activities;

• request restriction of processing;

• withdraw consent where processing is based on consent;

• opt out of marketing communications;

• request data portability, where applicable;

• lodge a complaint with a relevant data protection authority, where this right applies under local law.

To exercise your rights, please contact us at bd@bid-matrix.com.
We may need to verify your identity before responding to your request. We will respond to privacy requests in accordance with applicable law.
15. Marketing Communications
If you receive marketing communications from us, you may opt out at any time by following the unsubscribe instructions in the message, replying to us, or contacting us at bd@bid-matrix.com.
Even if you opt out of marketing communications, we may still send you non-marketing messages where necessary, such as responses to your inquiries, service-related communications, or legal and administrative notices.
16. Third-Party Links
Our website may contain links to third-party websites, platforms, or resources. We are not responsible for the privacy practices, content, or security of third-party websites or services.
We encourage you to review the privacy notices of any third-party websites or services you visit.
17. Children’s Privacy
Our website and services are intended for business users and are not directed to children. We do not knowingly collect personal data from children through our website.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. The updated version will be posted on our website.
19. Contact Us
If you have any questions about this Privacy Policy, our data practices, or your privacy rights, please contact us at:
Bid Matrix Pte. Ltd.
60 Paya Lebar Road, #11-53, Paya Lebar Square, Singapore 409051
Email: bd@bid-matrix.com