MOBILE LIFECYCLE FRAMEWORKS HUB
Curated by BidMatrix — four e-books to connect UA with activation and engagement.
Define a product North Star, operationalize engagement, ship week-1 activation, and benchmark lifecycle performance. All PDFs, book format, ready to read.
What’s inside
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Amplitude — The North Star Playbook: pick your North Star, map input metrics, align UA goals with product outcomes.
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CleverTap — The 3I Framework for Marketers: week-1 activation system — Inform → Assist → Incentivize across in-app, push, email.
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Airship — Mobile Lifecycle Benchmarks: Engagement: open/CTR/retention benchmarks by industry; frequency caps and quick fixes.
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Google — Modern Measurement Playbook: how to fuse attribution, incrementality, and MMM for privacy-safe UA decisions.
AMPLITUDE — THE NORTH STAR PLAYBOOK
A concise handbook on defining a true North Star Metric and the input metrics that drive it. Walks you through a practical workshop to choose the NSM, align teams, set cadence and dashboards, and avoid common traps (vanity or lagging metrics). Perfect to tie UA goals to real product outcomes.
AIRSHIP — MOBOLE LIFECYCLE BENCHMARKS: ENGAGEMENT
Benchmark your engagement against the market with opt-in, open, CTR, and retention by vertical. Explains cadence vs. performance trade-offs, timing insights, and the tactics that reliably move the needle—plus practical checklists to implement improvements fast.