Goibibo
Neon
2500+
new unique depositing users per month
40%
overall deposit rate
100%
active players
rate
GOAL
Acquire new active users and maximize their lifetime deposits by integrating both User Acquisition and Retargeting strategies.
GEOS
CIS, India, Mexico, Nigeria, SEA and WW
FEEDBACK
“We've partnered with BidMatrix for over three years, and they've consistently delivered outstanding results in the competitive iGaming industry. Their swift campaign optimizations and strong problem-solving skills have significantly accelerated our user growth. The BidMatrix team is professional, focused, and essential to our brand's continued success."
85.3
installs growth
24.5%
boost in event completion
GOAL
Drive scalable user aquisition and increase post-install engagement in India through precision targeting and algorithmic optimization.
GEOS
India
75.2%
installs growth
51.3%
in-app event growth
28.6%
revenue uplift
GOAL
Drive consistent user growth and in-app engagement across the Brazilian market through smart targeting and performance optimization
GEOS
Brazil
Welcome, iGB Affiliate London guests!
We’re BidMatrix — a mobile ad tech company helping iGaming and other app brands grow with real traffic and proven results.
From first-time deposits to long-term player value, we deliver performance that scales.
Meet us at IGB and discover how we help top brands hit their numbers — smarter and faster.
📍 Let’s talk at Booth E24 or book your free test drive 👉
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SOLUTIONS
USER ACQUISITION (UA)
Grow your user base on a global scale
Attract and convert new users with precise targeting and advanced analytics. Save on acquisition costs and maximize conversions with high-quality traffic.
RETARGETING (RT)
Reengage your audience for targeted in-app conversions
Reconnect with users who haven't converted yet, driving targeted in-app events and higher retention rates. Achieve your business goals with a unique traffic mix.
CONNECTED (CTV) INVENTORY
Run performance-based CTV campaigns — fully measurable,interactive, and optimized for app growth.
Reach high-value users across Smart TVs and OTT with interactive formats, QR codes, and short URLs.
Growth Empowerment
01
Cost-effective clicks and impressions
02
Innovation Acquisition Approaches
03
Global Reach
04
Fraud Prevention
05
KPI Alignment
06
Measurable Results
07
Trust and Transparency
08
We're integrated with
your Mobile Measurement Partners
Pearl VPN
ABOUT
High-speed VPN utility app with global reach and engaged users
GEOS
US, SEA, BR
MONTHLY ACTIVE USERS
24M
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Safe QR OCR AI Scanner Creator
ABOUT
Smart utility app for fast and secure QR scanning, OCR and code generaton
GEOS
US, SA, FR
MONTHLY ACTIVE USERS
17M
Daily Translate: AI Text Voice
ABOUT
High-engagement translation app for text, voice and camera tools
GEOS
US, SEA, CA
MONTHLY ACTIVE USERS
15M
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Bubble File - PDF Editor
ABOUT
All-in-one PDF utility app for editing, scanning and reading
GEOS
SA, ER, TR
MONTHLY ACTIVE USERS
7.2M
We're integrated with
your Mobile Measurement Partners
Growth Empowerment
01
02
Cost-effective clicks and impressions
03
Innovation Acquisition Approaches
Global Reach
04
05
Fraud Prevention
06
KPI Alignment
07
Measurable Results
08
Trust and Transparency
GOAL
Wide-market scale with a clear path to first deposit (EFTD).
GEOS
AE, AT, AU, BE, BG, BR, BY, CH, CN, CY, CZ, DE, DK, EG, FR, HK, IE, IL, IS, JP, KR, KZ, LT, MA, MO, NG, NL, PL, PT, QA, RO, RU, SA, SE, SI, SK, TR, TW, UA, VN, ZA
Bybit
+1,766%
higher value per event
1300
payable events per week
APP IDS (PROD)
1488296980, 6745866031, com.bybit.app,
com.bybit.eu
EVENTS WE OPTIMIZE FOR
eftd — Effective First Time Deposit
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99Food
GOAL
Scale user acquisition in Brazil and drive high-intent first-use actions, with primary optimization toward first food orders, passenger sign-ups and first trips.
GEOS
BR
App IDs (prod)
553663691 COM.TAXIS99
EVENTS WE OPTIMIZE
FOR AF_RT_FOOD_EATER_ FIRST_ORDER — user completes their first food orderAF_RT_PAX_ FIRST_TRIP — user completes their first trip AF_RT_PAX_SIGN_ UP — user completes passenger registration AF_APP_ OPENED — user opens the app RESULTS
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~21K
first food orders per month
~90%
sign-up to first food order CR
Betr
GOAL
Acquire high-intent iGaming users in Australia and optimize acquisition toward users who complete their first successful deposit.
GEOS
AU
App IDs (prod)
1635215598 au.com.bluebet
EVENTS WE OPTIMIZE FOR
FIRST_DEPOSIT_COMPLETE — user completes their first successful deposit
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~200
first deposits per month
+25%
MoM growth in monthly first deposits during first quarter
Bybit
GOAL
Scale user acquisition and retargeting across multiple markets, optimizing toward account registrations and first-time deposit events.
GEOS
GLOBAL — 41 MARKETS
App IDs (prod)
EVENTS WE OPTIMIZE FOR
EFTD — effective First-Time Deposit: sign up, deposit and trade FTD — user completes a first-time deposit SIGNUP — user completes account registration RESULTS
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~2%
Install to eFTD CR
~1.1K
eFTD events per month
Goibibo
GOAL
Drive user acquisition for a high-volume travel booking app in India, optimizing toward travel searches and completed purchases.
GEOS
IN
App IDs (prod)
COM.GOIBIBO
Events we optimize for
AF_PURCHASE — user completes a booking / purchase AF_SEARCH — user performs a travel search RESULTS
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
+129%
MoM growth in monthly purchases during scaling phase
~1.5K
purchases per month
Navi
GOAL
Scale user acquisition and retargeting in India across payments and lending, optimizing toward first transactions and fresh loan approvals.
GEOS
IN
App IDs (prod)
1541152485 COM.NAVIAPP
Events we optimize for
NAVIPAY_FIRST_TRANSACTION — user completes their first transaction PL_FRESH_APPROVED_ON_DEMAND — user receives a fresh loan approval PL_FRESH_DISBURSED — fresh loan is disbursed
PL_FRESH_BS_SUCCESS — successful step within the fresh-loan flow
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~75K
first transactions per year
~3K
fresh loan approvals per month
Shein
GOAL
Scale e-commerce user acquisition across global markets, optimizing toward purchases and first-purchase activity.
GEOS
GLOBAL — 39 MARKETS (US as a major one)
App IDs (prod)
878577184 COM.RIL.SHEIN COM.ZZKKO
Events we optimize for
AF_PURCHASE — user completes a purchase FIRST_PURCHASE — user completes their first purchase AF_ADD_TO_ CART — user adds a product to cart RESULTS
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~59%
install to purchase CR
~400K
purchases per month
TikTok
GOAL
Scale user acquisition and re-engagement across multiple markets, optimizing beyond installs toward predicted value, watch-duration quality and reactivation signals.
GEOS
global — 24 MARKETS
App IDs (prod)
835599320 COM.SS.ANDROID.UGC.TRILL COM.ZHILIAOAPP.MUSICALLY
Events we optimize for
AF_PLTV_LT7_UG_V1_DEEPLT —
pLTV-based optimization signal AF_TTS_WATCH_DURATION_VALUE_7D — 7-day watch-duration value DRU_TT1233_FIRST_OPEN_30DAYSINACTIVE_RT — app reactivation after 30 days of inactivity
TT_NETWORK_LTALL_THRES — internal value-threshold optimization signal INSTALL — app installation RESULTS
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~1.7M
attributed installs per month
~10%
install to 7-day watch-duration CR
1xBet