1xBet
Goibibo
Neon
2500+
new unique depositing users per month
40%
overall deposit rate
100%
active players
rate
GOAL
Acquire new active users and maximize their lifetime deposits by integrating both User Acquisition and Retargeting strategies.
GEOS
CIS, India, Mexico, Nigeria, SEA and WW
FEEDBACK
“We've partnered with BidMatrix for over three years, and they've consistently delivered outstanding results in the competitive iGaming industry. Their swift campaign optimizations and strong problem-solving skills have significantly accelerated our user growth. The BidMatrix team is professional, focused, and essential to our brand's continued success."
85.3
installs growth
24.5%
boost in event completion
GOAL
Drive scalable user aquisition and increase post-install engagement in India through precision targeting and algorithmic optimization.
GEOS
India
75.2%
installs growth
51.3%
in-app event growth
28.6%
revenue uplift
GOAL
Drive consistent user growth and in-app engagement across the Brazilian market through smart targeting and performance optimization
GEOS
Brazil
Welcome, iGB Affiliate London guests!
We’re BidMatrix — a mobile ad tech company helping iGaming and other app brands grow with real traffic and proven results.
From first-time deposits to long-term player value, we deliver performance that scales.
Meet us at IGB and discover how we help top brands hit their numbers — smarter and faster.
📍 Let’s talk at Booth E24 or book your free test drive 👉
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SOLUTIONS
USER ACQUISITION (UA)
Grow your user base on a global scale
Attract and convert new users with precise targeting and advanced analytics. Save on acquisition costs and maximize conversions with high-quality traffic.
RETARGETING (RT)
Reengage your audience for targeted in-app conversions
Reconnect with users who haven't converted yet, driving targeted in-app events and higher retention rates. Achieve your business goals with a unique traffic mix.
CONNECTED (CTV) INVENTORY
Run performance-based CTV campaigns — fully measurable,interactive, and optimized for app growth.
Reach high-value users across Smart TVs and OTT with interactive formats, QR codes, and short URLs.
Growth Empowerment
01
Cost-effective clicks and impressions
02
Innovation Acquisition Approaches
03
Global Reach
04
Fraud Prevention
05
KPI Alignment
06
Measurable Results
07
Trust and Transparency
08
We're integrated with
your Mobile Measurement Partners
Pearl VPN
ABOUT
High-speed VPN utility app with global reach and engaged users
GEOS
US, SEA, BR
MONTHLY ACTIVE USERS
24M
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Safe QR OCR AI Scanner Creator
ABOUT
Smart utility app for fast and secure QR scanning, OCR and code generaton
GEOS
US, SA, FR
MONTHLY ACTIVE USERS
17M
Daily Translate: AI Text Voice
ABOUT
High-engagement translation app for text, voice and camera tools
GEOS
US, SEA, CA
MONTHLY ACTIVE USERS
15M
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Bubble File - PDF Editor
ABOUT
All-in-one PDF utility app for editing, scanning and reading
GEOS
SA, ER, TR
MONTHLY ACTIVE USERS
7.2M
We're integrated with
your Mobile Measurement Partners
Growth Empowerment
01
02
Cost-effective clicks and impressions
03
Innovation Acquisition Approaches
Global Reach
04
05
Fraud Prevention
06
KPI Alignment
07
Measurable Results
08
Trust and Transparency
Save $$$ on user acquisition with smart targeting
SAVE $$$ ON USER ACQUISITION WITH SMART TARGETING
Navi
GOAL
Scale high-intent user acquisition and drive first successful transactions
for a mobile-first lending product in a high-volume market.
GEOS
In
App IDs (prod)
com.naviapp, 1541152485
Events we optimize for
NaviPay_First_Transaction — user completes their first successful transaction PL_Fresh_
Approved_On — user gets
a fresh loan approval install — app installation
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
30,000
first transactions
per month
~3,000
fresh loan approvals
per month
Shein
GOAL
To significantly enhance app revenue and traffic through strategic optimisations
and targeted efforts.
GEOS
US, FR, GB, MX, MY, PH, BR
App IDs (prod)
878577184, COM.RIL.SHEIN, COM.ZZKKO
Events we optimize for
NaviPay_First_Transaction — user completes their first successful transaction PL_Fresh_
Approved_On — user gets
a fresh loan approval install — app installation
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~2,800,100
purchases per half a year
120%
eCPM increase
Goibibo
GOAL
Drive cost-efficient user acquisition and scale in-app purchases for a high-volume travel booking app
in a competitive market.
GEOS
IN
App IDs (prod)
com.goibibo
Events we optimize for
af_purchase — user completes a booking
and finishes an in-app purchase
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
+129%
growth in monthly purchases during scaling phase
~1000
purchases per month
Shopee
GOAL
Scale user acquisition
and drive meaningful engagement in key SEA
and LATAM markets using
data-driven programmatic strategies.
GEOS
BR, ID, VN, PH, MY
App IDs (prod)
1481812175, 959841113, 959841443, 959841449, 959841453, 959841854, COM.SHOPEE.BR, COM.SHOPEE.ID, COM.SHOPEE.MY, COM.SHOPEE.PH, COM.SHOPEE.TH, COM.SHOPEE.VN
Events we optimize for
REGISTER — USER COMPLETES REGISTRATION / SIGN-UP
ORDERPLACED — USER PLACES AN ORDER
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
~11,500
orderplaced events
per 2 month
~12,500
registrations per 2 month
Betr
GOAL
Launch and scale user acquisition with a focus
on driving first-time deposits and validating performance during early scaling phases.
GEOS
AU
App IDs (prod)
1635215598
Events we optimize for
first_deposit_complete — user completes their first successful deposit
300+
new unique depositing users per month
105%
increase in first-time deposits
34%
increase in registrations
161%
increase in qualified users
+25%
growth in monthly first deposits during early
scaling phase
~200
first deposits per month
GOAL
Wide-market scale with a clear path to first deposit (EFTD).
GEOS
AE, AT, AU, BE, BG, BR, BY, CH, CN, CY, CZ, DE, DK, EG, FR, HK, IE, IL, IS, JP, KR, KZ, LT, MA, MO, NG, NL, PL, PT, QA, RO, RU, SA, SE, SI, SK, TR, TW, UA, VN, ZA
Bybit
APP IDS (PROD)
1488296980, 6745866031, com.bybit.app,
com.bybit.eu
EVENTS WE OPTIMIZE FOR
eftd — Effective First Time Deposit
+1,766%
higher value per event
1300
payable events per week