BidMatrix and Pixalate Forge Strategic Alliance to Elevate Ad Fraud Protection and Brand Safety

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112 ROBINSON ROAD #03-01

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APP MARKETING

Aug 26, 2025

Today we're announcing a strategic partnership with Pixalate, the leading platform for ad fraud protection, privacy, and compliance analytics. The collaboration will integrate Pixalate’s industry-leading pre-bid fraud prevention solutions into BidMatrix’s platform, enabling advertisers to assess traffic quality, verify traffic sources, and proactively filter out invalid traffic (IVT, including ad fraud) across all campaigns.

Additionally, we will leverage Pixalate Analytics, a robust fraud monitoring platform which tracks ad placements, clicks, fraud patterns, and supply chain risks, empowering advertisers to optimize campaign strategies and enhance performance outcomes. Ad fraud remains one of the most pressing challenges facing advertisers worldwide. Pixalate offers impression-level post-bid analysis for both General (GIVT) and Sophisticated (SIVT). Pixalate detects and prevents 40+ types of IVT while providing the industry’s most detailed insights to safeguard brands.

said Alvin Ling, VP, Head of Operations, APAC at Pixalate

This partnership marks an important milestone in the fight against ad fraud, underscoring both companies’ shared commitment to industry-leading standards in traffic quality, compliance, and brand safety. Together, BidMatrix and Pixalate are paving the way for a smarter, safer, and more transparent programmatic advertising landscape.

About Pixalate

Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Learn more at www.pixalate.com.

About BidMatrix:

BidMatrix is an international mobile ad tech company. Its data-driven ad platform and unique traffic mix help app brands grow and reach high-quality users. Backed by advanced technology and an experienced team, BidMatrix delivers high performance, transparent results, and strong anti-fraud measures.