ADVERTISING TECHNIQUE
KNOWN AS
RETARGETING
KNOWN AS
RETARGETING
APP’S LIFECYCLE
CPC
Build brand awareness
CPI
Expand market share and user base
CPA
Acquire high-value users for their specific behavior
RETARGETING
Keep you connected with your most valuable users
RE-ENGAGEMENT
Leading existing app users to open the app and eventually finish the event
RE-ATTRIBUTION
Leading an ex-user to re-install the app within the re-attribution window
NECESSITY OF DOING RT
INCREASING
SALES
SALES
HIGHER ROI
PROMOTING NEW USER
CONVERSION
CONVERSION
KEEPING USER
ACTIVE
ACTIVE
WHAT IS RETARGETING
DOWNLOAD APP
BROWSE APP
ADD TO CART
WITHOUT
PURCHASE
WITHOUT
PURCHASE
DISPLAY THE
PRODUCT ON
THE AD
PLACEMENT
PRODUCT ON
THE AD
PLACEMENT
HOW CAN WE HELP WITH
YOUR ROI
YOUR ROI
Installers
We can do EVERYTHING after User Acquisition
Silent users
ACTIVATE the most of installers that are churning D1
Active users
UPSELL your active users to make more revenue
Lapsed users
RETAIN your users to improve your global LTV
Offline Events
Build a collective
Social Media
Facebook Tiktok
Twitter Google etc.
Twitter Google etc.
Email
Reconnect with clients
Eternal System
Track through system
ADX&SSP
Deep cooperation
between ADX&SSP
between ADX&SSP
0.8B
AUDIENCE
1.5B
There are 1.5 billion active
users in the global market each
day in total.
users in the global market each
day in total.
5B
To reach the most of your
audience , we can reach over
0.8 billion audiences globally
and received daily request is
more than 5 billion.
audience , we can reach over
0.8 billion audiences globally
and received daily request is
more than 5 billion.
BidMatrix Ranks
Top 30 in
Global Growth Ranking
The industry-standard AppsFlyer PerformanceTop 30 in
Global Growth Ranking
Index is back with Edition 14. The Index offers
app marketers the most comprehensive report
card on the performance of mobile media
sources during the first half of .
Edition 14 is the most segmented to date,
covering 218,000 apps, 11 regions, and 40 app
categories.
