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© 2024 Bid Matrix Pte. Ltd
MARKETER TALKS
19 de mar. de 2025
User engagement is everything in mobile advertising. But with ad fatigue rising, traditional ads struggle to capture attention. Reward-based ads solve this by offering something valuable—extra game currency, exclusive content, or perks—in exchange for engagement. This creates a highly receptive audience, leading to better conversions, retention, and revenue.
Why Reward-Based Ads Matter
Unlike standard display or interstitial ads, rewarded ads are voluntary and fit seamlessly into the user experience. This leads to:
Higher Engagement: Approximately 62% of mobile game enthusiasts actively choose to engage with rewarded video ads. (Source: SmartyAds, 2023).
Stronger Conversions: Users who engage with rewarded video ads are 4 times more likely to make an in-app purchase than those who don't. (Source: Business of Apps, 2025).
Increased Retention: Rewarded video ads have the potential to increase mobile app retention by 4 times. (Source: Business of Apps, 2025).
📌 For example, Royal Match game grants extra lives and power-ups when players run out of moves, reducing frustration and increasing session time. This strategy helped generate $112M monthly revenue, making it the top-grossing puzzle game in 2023 (Source: Sensor Tower, 2024).
How to Implement Rewarded Ads Effectively
Implementing rewarded ads requires a balance between user experience and monetization. Here are key steps for a successful integration:
Choose the Right Ad Format – Decide whether to offer video ads, interactive ads, or offerwalls based on your app's user behavior.
Ensure Reward Relevance – Rewards should align with the user's journey. In games, extra lives work well; in learning apps, premium lessons or streak protection keep users engaged.
Optimize Placement – Rewarded ads perform best at natural breakpoints (e.g., after a level, before accessing premium content) to avoid interrupting the user experience.
Monitor Frequency & Impact – Studies show that 2-3 rewarded ads per day maximize engagement while preventing ad fatigue (Source: Unity Ads, 2024).
📌 Hero Wars (Nexters) implements a reward-based system where players can spin a prize wheel to win in-game currency or bonuses. One spin is free after watching an ad, encouraging engagement and repeated play, leading to a 73% increase in user engagement (Source: Unity Ads, 2023).
The Future of Reward-Based Ads
🚀 Beyond Gaming – Fitness, e-learning, and fintech apps are adopting reward-based ads to drive user actions.
🔄 AI-Optimized Rewards – Algorithms will tailor rewards in real-time to maximize engagement and LTV.
💡 Loyalty-Driven Ads – Brands will integrate rewarded ads with loyalty programs, offering discounts or perks for engagement. 📌 A good example is Duolingo, which incorporates rewarded ads, allowing users to watch ads to remove interruptions, access targeted practice sessions, or unlock premium features. In 2024, Duolingo reported a 54% increase in daily active users (DAU) and 40% revenue growth. While multiple factors contributed to this, the company’s monetization strategies, including rewarded ads, played a role in improving engagement. (Source: Duolingo Annual Report, 2024).
Reward-based ads aren’t just another monetization strategy—they drive engagement, retention, and revenue. Apps that use them effectively turn casual users into high-value customers while keeping the experience seamless.